In today’s corporate world, it is important for a leader to develop writing skill and create a personal brand. When you are able to write crisply and relevantly about topics you understand well, you will influence not only those in your organization but customers, industry peers, and potential clients too. Whether writing emails, business letters, online articles, or posting on social media, you have the ability to set yourself apart from other leaders if you can convey ideas in a way that clearly and powerfully persuades, motivates, or informs. In this lesson, you will learn how to plan, organize, and write business communications as well as create and manage your personal brand.
• Write clear and direct business communications
• Build your personal brand
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